Modern businesses won’t see the growth they are working towards if they don’t have an online presence. Social media is one of the best ways for entrepreneurs to reach out and attract more people who could be interested in their product or services. While many businesses have a strong presence on Twitter and Instagram, they forget about one very popular app that could take them to the next level.
TikTok is currently one of the most popular social media networks with over 500 million users on it each month. This has been a heavily-used social media app throughout the course of the pandemic, and every day there are more people joining. Although many might consider the app to be exclusively for teenagers and young adults, Abogada Alexandra Lozano has been using this app as a way to connect to more customers, showing off a world of possibilities for professionals.
How Professionals Benefit From Using TikTok
Many professionals wouldn’t think about using TikTok to begin with. As previously explained, the app is widely known as a spot for the younger generation to share trendy videos, so many people view it as a space purely dedicated for fun. However, Abogada Alexandra Lozano is one of many professionals who’s been able to use the app to connect with many new customers and help keep them informed.
Ever since she created an account on TikTok, Alexandra Lozano Immigration Law has seen tremendous growth. One unique thing about TikTok is that it has a system in place that rewards original content. If the content has high user engagement, it has the potential to go viral.
Alexandra noticed her rankings would increase anytime she posted authentic content that prompted discussions in the comments. She made the effort to respond to users and answer their questions, which really helped her attract more followers. Another thing that really worked in her favor was posting videos that encouraged her followers to engage. For example, Alexandra presents many of her videos in question format, showing that she is open to help viewers find the answers they seek.
Professionals & Connecting With Customers
Abogada Alexandra Lozano believes that keeping your content focused on your core values as a business is one of the most important things for entrepreneurs to keep in mind. However, it’s also important to get involved in trending topics and find a way to relate them to the business. Another important thing to remember is that followers will lose interest if there aren’t daily posts.
Hashtags are another thing that can make or break success on this app. Many businesses come to TikTok thinking it’s similar to Instagram and begin to stuff hashtags in their content. These platforms work differently, and to stand out on TikTok the content should only have a few, strong hashtags.
Since TikTok is the most dynamic platform out there, going viral has become easier than ever. This gives many businesses the opportunity to have the spotlight on them. Another great thing about TikTok is that professionals can link to their other social media pages. When viewers enjoy the content, they’re more likely to check out the company’s other pages which help the rankings improve everywhere they post content.